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MediaTalk: Goodwill is Good PR 1.3
- Goodwill is Good PR: Change Lives While Marketing Your Business
A recent Cone/Roper study on cause-related marketing revealed: 85% of consumers said a company’s commitment to a social issue is important when deciding which companies they want to see doing business in their local community. Price and quality being equal, 76% of consumers would be likely to switch to a brand or retailer associated with a good cause.
- PCIS Campaign Makes Headlines of the Year for 2004
In the "BC Biotech Celebrates the Headlines of 2004"special publication included with the Nov. 30 - Dec. 1 issue of Business in Vancouver, PCIS' launch of its 'Biotech Roadmap' was listed as a Biotech Headline of the Year.
The dHz Media designed campaign included the publication of an article in Bio-IT World, the leading publication on collaborations between IT and life sciences, and local press releases. -more-
- 2010 LegaciesNow sponsors Chill in Vacouver, dHz and Burton to bring it to Calgary
- MediaTalk Profile (The Okanagan Valley Media)
MediaTalk: Bush Kerry Debate 1.2
- Princeton Review Analyzes Bush Kerry Debate
Bush Speaks at the Sixth Grade Level; Kerry Speaks at Seventh Grade Level. When graded on their closing statements using the same standards that eleventh graders face on their SAT essays Bush received a 4 out of a possible 6 and Kerry scored a 3 out of 6.
Bush's strengths were his simple topic sentences reinforced with well supported arguments and clearly well-differentiated paragraphs. Kerry's vocabulary and more complex sentence structure were the stronger points of his performance.
- The Photo Opportunity - Prime Minister John Major General Election 1997 -see The Times coverage-
How a candidate's image is portrayed in the media often determines when elections are won and lost. Alan Fotheringham always talks about certain campaigns where image was key: Jean Chretian - waterskiing in ‘93; John Major on his soapbox in ’92; and Stockwell Day on a jet ski in 2001.
In modern politics image counts. The candidate must look like a winner. And to get good images, a campaign team must arrange photo opportunities for the media. Photo opportunites can take place at campaign events, leader's visits, or area landmarks. Photo Ops are fluid and unpredictable. One should plan them out in detail. A campaign media person should be present to facilit ate the smooth operation of campaign events and to assist with on-site media relations.
- MediaTalk Profile: Western Standard
- Development begins on THE GHOSTWOODS, directed by Kody Zimmerman
MediaTalk: Instant Messaging 1.1
In Federal election battles across B.C., new polling laws gave campaigns that had effective messaging techniques an edge. When media outlets first reported poll results in Atlantic Canada, voters in B.C. still had three hours left to vote.
B.C. voters who hadn’t yet voted, quickly became strategic voters. The affect this had on the electorate was seen in poll results across the Province. Campaigns that were able to send out messages based on early poll results before polls closing had a decisive advantage in close ridings, where the undecided vote was high. Campaigns that had compiled databases of soft party support and second choice, and had a messaging system in place were able to quickly provide information to the strategic voter.
"Following a most enjoyable round of golf at Silvertip, I received a great colour photo of our foursome on my screen via e-mail. No charge, but we gave the pleasant photographer our e-mail addresses; what a great marketing tool to provide the developer with a data bank of prospective buyers/golfers.
"Now I see that Scott Henderson of dHz Media has launched a similar marketing service in Calgary. His idea is to send a production team to events across Western Canada to take digital photos of all elements - attendees, staff, entertainment, etc. - and then provide nextday posting of the photos on a branded website. The service drives people to the company's website, captures e-mail addresses for future promotions..."
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Search Engine Marketing: Driving Targeted and Qualified Traffic
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Media Profiles (Tamara Gignac, Calgary Herald, Gyle Konotopetz, Business Edge magazine).
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Media Pitching: Know Your Region article by Sheridan McVean, a 25 year advertising and marketing veteran.
MediaTalk Launches 1.0
A Maclean’s survey that said youth today are getting their information from the Internet and not traditional media sources like newspaper and television. Production costs have lowered drastically as the Internet turns anyone into a publisher. Public relations companies who previously concentrated their efforts on the mass media, are now creating their own media coverage that provides similar branding and marketing services for clients.
Marketing companies are now realizing they can spend half the website budgets and still receive twice the results, by creating their own media and using digital communication techniques to spread the word. ffective form of grassroots marketing.
An article on collaboration technology from ComputerWorld Canada that includes an interview Pacific Coast Information Systems (PCIS) and PCIS client, Inex Pharmaceuticals for a story on the Company Super Brain campaign.
The article is entitled - "Preventing Intellectual Asset Drain - Drug firm uses collaboration technology to create "super brain" environment for staff". To view a case study on story suggestions, click here.
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Online Press Kits
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Media Profiles (Joanne Blain, Vancouver Sun; Glenn Drexhage, BIV;)
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