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Content Producers Turning Heads in Vancouver sli-fi had been in business for over two years and had built up an impressive porfolio. It was time they start calling attention to it. They spoke to dHz Media to launch their company to the Vancouver business community and its design community. First, dHz drafted an online press kit which included media backgrounder, and fact sheet. Second, a visually pleasing media centre designed to demonstrate sli-fi's talent was built. All visuals and photos were created by sli-fi media. The online media kit was sent to a carefully selected media list and was distributed as an email, with html programming that produced a graphically designed web page with links to the website media room. At the media room, journalists could see and download the online media kit. Mass distribution of the personalized, digitally enhanced email was sent out three weeks before the company's first media launch. -----Original Message----- From: sli-fi [mailto:mark@sli-fi.com] Sent: Tuesday, Month 10, 2005 4:27 PM To: editor@publication.ca
You have been sent an online media kit from the directors of sli-fi Media. sfm is a progressive production company that creates innovative media content for distributors, high-end designers and ad agencies. sfm provides full production services for film and digital video, corporate identity creation, DVD and CD authoring, web strategy and design, commercial graphics and photography.
A full media kit is available at: http://www.sli-fi.com/news
It includes:
Clients include, DreamWorks recording artist Emerson Drive, SYSCO, North America's largest distributor of food service products, Ghostwood Films, Microsphere and Off-Set Rentals.
sfm also produces its own content. It's first DVD product, Hemalaya Behl’s Yoga for Urban Living, is being distributed in North America by Goldhil Home Entertainment International. It is also listed with retailers like Amazon, Yahoo, and Target.
For media information contact: Scott Henderson dHz Media t. +1.604.657.8593 e. scott.henderson@dhzmedia.ca To see the complete online media kit, click here. To see the resulting coverage, click here. | ||
